Mike Reeves Joins EIT 2.0 as Director of Sales and Marketing

EIT 2.0 LLC is excited to announce that Mike Reeves has joined EIT 2.0 as Director of Sales and Marketing, effective December 1, 2025. Mike will focus on growing our presence in the germicidal UV measurement markets.

For decades, EIT 2.0 has been a familiar name and measurement leader in industrial UV measurement. As the need for UV measurement in the germicidal applications is on the rise, we want to leverage our years of expertise to provide reliable and repeatable UV measurement to end users. Mike joining our team will further this mission.

Mike has over 30 years of experience in the medical device industry. His passion for healthcare and technology has propelled him to make significant contributions throughout his career. Throughout his career, Mike has demonstrated deep expertise and unwavering commitment to improving patient care. His ability to anticipate market needs and identify emerging trends has garnered him recognition as a thought leader in the field.

Furthermore, Mike’s extensive knowledge and experience have enabled him to navigate complex regulatory landscapes, ensuring compliance and adherence to the highest standards of quality and safety. His leadership skills have allowed him to build and inspire cross-functional teams that consistently deliver exceptional results, both in terms of product development and business growth.
Mike is also known for his compassionate and empathetic approach. He firmly believes that every patient deserves access to safe, effective, and affordable healthcare solutions. His unwavering dedication to improving patient outcomes has driven him to collaborate with healthcare professionals and advocacy groups to advance the industry. EIT 2.0’s vision to play a key role in ensuring a germ-free healthcare facility using UV technology aligns well with Mike’s belief.

With an unparalleled passion for the medical device industry, a remarkable track record of achievements, and a relentless commitment to advancing healthcare, we are confident Mike will make a significant impact on the lives of patients and the future of healthcare using our innovative UV measurement technology.
Please join EIT 2.0 in welcoming Mike to the EIT 2.0 family.

Mike can be reached via email at [email protected]

Contacts for more information: PK Swain ([email protected]) or Jim Raymont ([email protected])